When done right, social media marketing holds the power to elevate your brand by driving awareness and engagement. And social media marketing tools are essential for you to succeed with social media marketing in 2019. They also help you optimize and improve social media marketing results to create more business impact.
If you haven’t tried social media marketing tools yet, now’s the time to! Here we are, bringing you the top tools of 2019.
Research is key if you need to succeed with social media marketing. It allows you to develop smarter strategies with an understanding of what’s working and what’s not.
BuzzSumo is a tool that allows you to see how your content is faring on social media platforms and who’s spreading the word. You can also perform a search for competing brands and find out how they gain traction. Find influencers to promote your content and trending topics, too.
BuzzSumo Pro also provides real-time content alerts that notify you immediately about new content that is published on a topic or by a competitor or author. These also include link alerts that notify you every time new articles or blog posts link to a competitor or a tracked domain.
BuzzSumo Pro, which is a powerhouse of competitor research, is priced from as low as Rs.79/mo to Rs.499+/mo for the Enterprise Plan that allows for customizations.
Mention is quite simply, a very comprehensive listening tool. Using the tool, you can monitor mentions of your brand, competitors, or products on social media and the web. Respond to social media comments from within the tool, perform competitor research, or find influencers for your campaigns.
In short, staying on top of the conversation becomes superbly easy! This, in turn, helps build relationships, maintains your reputation, and helps you generate leads.
Monitor your own brand at $25/month or your competitors as well at $83/mo.
Videos have become an essential tool for social media marketing. With Biteable, you can easily create informative, engaging and fun videos to use on social media.
Among the cheapest tools of its type available in the market, Biteable is super easy to use and allows you to create studio-quality videos quickly without the need for expensive equipment for sound recording or filming. Simply pick a style, add your content and edit it quickly, choose a soundtrack and voila! You’re ready to share your video.
Use the free version or pay a very competitive price to upgrade to Biteable Premium which allows you to do a host of other things – upload any form of media, access over 85,000 clips, and enjoy watermark-free images, all at $29 per month.
Your next in-house graphic designer is here.
Canva makes it easy as 1, 2, 3 for you to create infographics, thumbnails, cover images and much more for social media. It’s a drag-and-drop editor that comes packed with a selection of well-made, ready-to-use templates which requires no prior design experience whatsoever to create professional images! And enjoy pre-sized designs optimized for every platform you can think of while you’re there.
If you’re wondering about the pricing, Canva for Work which comes free for the first 30 days is pegged at $12.95 or at $9.95 per month when you opt for the Yearly Plan.
The queen of all social media tools, Hootsuite’s promise is this: juggling multiple social media accounts for a brand? No problem! Manage them all in one place with Hootsuite.
One single dashboard and you can sign up free of cost. You can schedule, manage, monitor and report on social media content easier with Hootsuite.
Collaborate, assign tasks, and approve all inside the platform. Or integrate with social media platforms to see an in-depth breakdown of your analytics and even interact with prospects. Reddit, Tumblr, and Storify find space too, with the tool allowing you to integrate with these as well.
The paid versions begin at a competitive Rs.1260/mo which offers you 5 social profiles and go all the way up to Rs.45,000/mo for small businesses which offers you 35 social profiles.
What originally began as a scheduling tool for Twitter soon expanded to include the functionality for other major social media platforms, including Facebook, Pinterest, LinkedIn, Instagram, and Google+.
Buffer allows you to run, that is, schedule posts, track their performance and manage all your social media accounts from one place. Use Buffer’s Chrome extension to queue or share content on the go, connect your accounts to Bitly to shorten links, create a posting schedule for the day, reply to posts, add team members and decide access levels or access in-depth analytics about the performance of your content – all from one place.
Enjoy the free version that includes most of the features of the Pro version which comes at $15 per month or opt for the Premium or Small Business plan that gives you to manage many more social profiles.
‘Social media – minus the drudgery’ is MeetEdgar’s promise to the social media marketing world. Meet the tool – your in-house content manager who handles both the re-sharing of your content and the optimization of your social media traffic.
With MeetEdgar, you can automate the creation of posts, schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
Useful for Facebook, Twitter, Instagram, and LinkedIn, it allows you to keep your pages populated and monitor them even when you’re on the go. A category-based scheduling tool also allows you to keep your audience engaged with a mix of posts from different categories.
The premium version is priced at $49 per month and includes 25 social media accounts, smart composer for content creation and a large library of visuals and text.
Your one-stop social media management tool, Sprout Social offers monitoring, publishing, analytics, and team collaboration features together on a single platform.
Start, join, or monitor conversations easily to improve engagement using this tool. Or connect and engage with customers without missing a beat, stay on top of trends and keep an eye out for competitor performance. And enjoy insights such as reach, impressions, and engagement. Sprout is also well-known for the additional resources it offers, such as webinars and conferences.
What about social media management for agencies, PromoRepublic has great software. Guys created a base of 6000+ hand-crafted and ready-to-use templates for social media. Besides, there are several integrated photo stocks and a graphics editor.
This tool saves time for marketers, as it allows to schedule and manage content directly from your cabinet. You can track your performance on social media and create more engaging content.
In terms of digital marketing agencies, PromoRepublic offers a white-label marketing tool which will make communication with your customers more efficient.
Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. Their goal is to enable anyone without training or experience to easily create amazing videos in minutes.
Social media marketing tools can save the day when it comes to scheduling, managing, and reporting on your social media accounts. Take advantage of these essential tools to win at social media marketing in 2019!
Koushik Marka is the CEO & founder of Studiotale, an explainer video production company. He has expertise in video marketing, 2D animation, and vector illustration. Koushik is passionate about helping brands grow with stunning videos. He loves playing video games and traveling when not working.